The hospitality sector is more competitive than ever. Guests expect more than food and drink – they want atmosphere, flexibility, and memorable moments. Increasingly, operators are finding that the smartest way to deliver all three is by investing in outdoor dining spaces. With the right structure in place, revenues can rise by as much as 30%.
More Seats, More Covers
For many restaurants, cafés, and bars, space is the biggest limitation on growth. Adding a pergola instantly expands seating capacity without the cost of major renovations. Sidewalks, courtyards, and rooftops become profitable spaces rather than unused or weather-dependent areas. Every extra table means extra covers, higher turnover, and a faster return on investment.
All-Season Comfort
Outdoor dining in the UK has always been at the mercy of the weather. Retractable Winsol Pergolas solve this problem by giving you control over sun, rain, and wind. With optional heating and lighting, they keep guests comfortable throughout the year. Instead of being forced indoors at the first sign of drizzle, customers can enjoy their meals in a sheltered space, keeping those seats consistently full.
Experiences That Stick
It isn’t just about adding tables – it’s about creating an experience guests will remember and share. A sleek, modern pergola provides the perfect backdrop for dining with friends, weekend brunches, or private events. The design itself becomes part of your brand identity, signalling style and quality. In the age of Instagram, this matters: customers are more likely to post, tag, and recommend venues that look the part.
Attracting New Audiences
Outdoor zones appeal to a wide range of guests – from young professionals who want stylish spaces to families who value flexibility and fresh air. Pergola-covered areas also open opportunities for private bookings, from birthdays to corporate gatherings. Each of these customer segments adds new revenue streams and broadens your venue’s reach.
Why Winsol Pergolas?
Winsol Pergolas, available through London Essex Group, are designed for style, durability, and flexibility. Constructed from aluminium, they transform rooftops, courtyards, and pavements into year-round dining destinations. For hospitality operators, they are more than an attractive feature – they are a proven way to boost revenue, strengthen your brand, and future-proof your business.